http://www.yourchantasy.com/moodboard daily 0.75 2016-05-31 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461605452797-QA7MI71TS32XTRI3GVOU/Untitled-1.jpg Moodboard http://www.yourchantasy.com/work daily 1.0 2022-06-06 https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1475874020889-VENCRSI6WSCQYSHIEBDH/Rolext_thumb.jpg Featured Work https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476467907763-UBLBH9GNGYQ18KZ11XMX/oi_bag.jpg Featured Work https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476891935734-T8E94XZXAANK0DEIBE86/desktop2.jpg Featured Work https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476926006672-GGG8GC2UW3297Z2L727O/apple_thumb.jpg Featured Work https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476926075371-WDVBHH1426AJ408MWBZ1/BSCA_thumb2.jpg Featured Work https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476926317388-2ES9B451HU75FG5WBK90/Leaf_Thumb2.jpg Featured Work https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476926547761-QGFNYETL9CZVOI8XYZAB/infiniti_thumb.jpg Featured Work https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477005740479-KHXW73D1DFH25XQYQAVY/bakers_secret_spread.jpg Featured Work - Baker's Secret Ad A playful ad for Baker's Secret, displaying the product and their superior non-stick qualities. Role: Copywriter & Art Direction   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477093748438-IC8B00WF642C8OKK42BL/wj_disneyGolf_spread.jpg Featured Work - Westjet - Orlando The advertisement brings awareness to Westjet's new Orlando flights. As visuals nod to both parents and children, this family destination offers not only just Disney World, but also many world class golf courses. Role: Copywriter & Art Direction   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476226351528-9MT6NQHT6F9VRXGTPPB5/PersonaGodaddy_title.jpg Featured Work - GoDaddy Personas The client, GoDaddy requested a platform to showcase their marketing persona profiles. As this was a marketing tool for GoDaddy's internal teams, accessibility was key! The strategy was to create a responsive site along with printed collateral material. Agency: Critical Mass Role: Senior Designer https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476226112981-L91WGET3DQTRL6XX787M/Godaddy_title+Copy.jpg Featured Work - GoDaddy Global Nav A responsive navigation system design for GoDaddy.com. The navigation needed to be simple enough for the mobile thumb, but also robust enough to unify GoDaddy’s three distinct environments. Front of site, Members and the Pro Section all required easy accessibility. Agency: Critical Mass Role: Senior Designer/UX   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477382038793-YX5TDS7M4NPG36726FSZ/cement_hero.jpg Featured Work - Cement Magazine A magazine which focuses on extreme physical activities within the urban landscape; such as Buildering and Parkour. At large, these activities are far from mainstream. From its subject matter to its visual language, Cement magazine is inspired by the underground urban scene and culture. An overarching Verb themes each issue, such as "run" and "leap". Role: Art Direction and Content Strategy   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476649370263-TYCOR6WQS3ZQKRRCHA5Z/BestBuy_access_hero.jpg Featured Work - Best Buy Access Best Buy was launching their new cloud service named "Access". To convey the message to tech savvy customers that their files are available to them anywhere and at any time, a new identity had to be created. A cube that is formed with 6 arrows (positive and negative space) showed that this service was not only easily accessible but also very secure. Client: Best Buy Role: Art Direction   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476665717777-CAZS2HIX0F5C1T8M6T5A/BeyondElectric_hero.jpg Featured Work - Beyond Electric Beyond Electric is a family owned and operated electrical company out of Vancouver, Canada. The simple and clean word mark was the goal of the company's branding. Client: Beyond Electric Role: Art Direction   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1492043160206-XV4KT561PJC40SSWOEDI/Turf%27d_out_hero.jpg Featured Work - TURF'D OUT The ask was to create an unique brand identity for Turf'd Out Synthetic Grass company. Their unique man made product has the feel of real grass. The hand shape alludes to products production and character. The logo is also contained in a shield, which speaks to its strength and durability. Client: Turf'd Out Synthetic Grass Role: Art Direction   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1491945568334-LM3AFULF0FLEBTBS15FG/trungBien_realEstate_hero+Copy.jpg Featured Work - Trung Bien Real Estate This brand was created for an up and coming real estate company. The modern logo was inspired by their specific business approach. Catering to each client's unique needs and personality. Hence the fingerprint symbol. Client: Trung Bien Real Estate Role: Art Direction   https://static1.squarespace.com/static/57b7664cff7c50e4a7e9b30c/t/58f90b1829687f43f855c1c1/1491973180400/ Featured Work https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1520988909630-EU05XIRM1IAZWNBMOOZQ/5corners_hero.jpg Featured Work - Five Corners - Re-brand Five Corners is a well established Vietnamese, popular among local residents. Situated in an upscale neighbourhood of Whiterock, British Columbia, the brand was in need of a redo. The new logo form is inspired by the name itself. "Five Corners" refers to Vietnam's national emblem of the star. Merging a star with a bowl of Pho made for a clever logo. Other brand elements, such as their signature pattern, was inspired by ethnic forms and shapes. Client: Five Corners Vietnamese Restaurant Role: Art Direction/Design   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1521075859043-7K23GQNHX9T4KIN9KYRK/ManifestMedex_hero.jpg Featured Work - Manifest Medex - Rebrand Being in a highly competitive healthcare space, Manifest Medex, had a deep need for a re-brand. The new logo needed to be strong and simple, yet still unique. The new form is made from concentric circles overlapping one another to create a sense of inter-connectivity, which made sense for a healthcare data company. The circular forms were then cropped within a square revealing the "M" letter form. This new brand was then implemented into all their traditional and digital media. Client: Manifest Medex Agency: This Is Big Role: Art Direction/Design   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1520991948308-R6V49VF95PM0OW2K2B6E/davidsuzuki_hero+copy.jpg Featured Work - David Suzuki Foundation David Suzuki Fund is an organization focused on environmental protection and education. With a vast amount of research information and many sub-brands, the site required simple yet robust architecture system to keep the user engaged. Client: David Suzuki Foundation Agency: www.Briteweb.com Role: UX Design & Brand Design   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1520989931990-RIVKZL4NH4PD9ZF1YQ8E/artforjusticefund_hero.jpg Featured Work - Art For Justice Fund Art For Justice Fund is a nonprofit organization, started by the philanthropy of Anes Gund. Created from the sale of her prize Lichtenstein painting, the fund focuses on reducing and combating mass incarceration in America. This website design is inspired by the famous pop art painting. Client: Art For Justice Fund Agency: www.Briteweb.com Role: Art Direction/Design   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1509428875872-LYXOSJE4EE3E7Y9EZ6NR/Tides_hero.jpg Featured Work - Tides Annual Report An Annual Report created for Tides, a philanthropic partner and nonprofit accelerator dedicated to building a world of shared prosperity and social justice. Client: Tides Agency: www.Briteweb.com Role: Art Direction     https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476944479745-Q4FSTA7OUO0LRCNT7BIR/logo_title3.jpg Featured Work https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1654489974055-RFKMIPPWF9D7M9UDPVYQ/Pin%2B_tlte.png Featured Work http://www.yourchantasy.com/calgarystampede daily 0.75 2016-10-24 https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1475988613692-ZAUQUEBVQJ34ID9ZHOM3/Stampede_Thumb.png Calgary Stampede https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1475988627275-JBZW6DQPFP8NG7UM853Q/stampede_title.jpg Calgary Stampede - Stampede Mobile Site The Calgary Stampede is world famous for being the greatest outdoor show on earth. The project ask was to create a mobile version of the existing live desktop site while seamlessly incorporating all of the varying micro-sites. Agency: Critical Mass Role: Senior Designer/UX   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1475988637275-RTG08LDGODRN7W0B0JJA/nav.jpg Calgary Stampede https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476035717929-369XA149FHL3ZE8IF7LV/content.jpg Calgary Stampede https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476035698839-T7D89Y6X4B1ZRKZ4BN8K/all.jpg Calgary Stampede https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476035669324-T5HCLROS71LG8295A7D8/logo.png Calgary Stampede http://www.yourchantasy.com/coco-violet daily 0.75 2016-11-16 https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476261479539-LJAN18TVDQVZALSE33VO/cocoViolet_logoMock.jpg Coco & Violet https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476261372094-PN44PBMIYSNSST1YZCRY/hero_cocoViolet.jpg Coco & Violet - Coco + Violet A brand identity for a local clothing store. Situated in a trendy area of the city, Coco+violet offers shoppers a collection of high end women's apparel. Agency: Theta Design Role: Art Direction   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476261371423-6PDOONY70B2PLOM2JMZ8/cocoViolet_logoMock.jpg Coco & Violet https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476261371696-F6B9T2MY6PP90TPH8V4D/cocoViolet_stationary.jpg Coco & Violet https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476261372120-CBIHIUY5ILE3ZPQL2Z4H/cocoViolet_storeFront.jpg Coco & Violet https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476387092405-GUEB53T61PXILIQ2A8OR/cocoViolet_logo.png Coco & Violet http://www.yourchantasy.com/sanguine-yoga daily 0.75 2016-10-24 https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476386579574-R9G8WTEX4Y9PWLM1JQHT/sanguine_cardBranding_01.jpg Sanguine Yoga https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476386187445-7WU3W3QTHFDHISVUAYQQ/hero_sanguine.jpg Sanguine Yoga - Sanguine Yoga Positive living inspired through the beauty of Yoga is what Sanguine Yoga wanted to express. The logo of the outstretched human in front of a sunrise embodies this mindset. Agency: Theta Design Role: Art Direction   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476386211651-YDII9IDR6OXPW13DZ2AR/sanguine_variations.png Sanguine Yoga https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476386232739-LSIHAIGWSOUYWXE62IQZ/sanguine_logoFinal.png Sanguine Yoga https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476386238976-RXQNBKTW8UMIEGNJWWUW/definition.png Sanguine Yoga https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476388833445-TEDHEJ1XYC9RLHH10I9V/sanguine_swag.jpg Sanguine Yoga https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476386289268-ASQGECBROJSE2O4V5GMB/sanguine_3-Mats-with-Labels.jpg Sanguine Yoga https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476386256134-9LAY61TTYU6O1P77BMQE/sanguineyoga_space.jpg Sanguine Yoga https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476386300972-JYSB8T9R31N8PNHNDG60/sanguineYoga_end_logo.png Sanguine Yoga http://www.yourchantasy.com/blavod-vodka-rebrand-concept daily 0.75 2016-10-19 https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476422277587-BSVBHBCBJGXXZ1ZOG985/hero_vodka.jpg Blavod Vodka Rebrand - Blavod Vodka Rebrand The Blavod Vodka rebrand project was an opportunity to truly focus on the black vodka's unique characteristics. The revamped brand concept created a narrative of good versus evil, science versus religion, sin versus synthetic. This is evident in the new name and visual language of the product. Role: Art Direction • Illustration   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476422277587-BSVBHBCBJGXXZ1ZOG985/hero_vodka.jpg Blavod Vodka Rebrand - Blavod Vodka Rebrand The Blavod Vodka rebrand project was an opportunity to truly focus on the black vodka's unique characteristics. The revamped brand concept created a narrative of good versus evil, science versus religion, sin versus synthetic. This is evident in the new name and visual language of the product. Role: Art Direction • Illustration   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476422277113-DGLKQYD4ZB331Q7AWDS6/blavod.jpg Blavod Vodka Rebrand https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476422277427-2O8O8MRGWUWMMO05H12H/concept.png Blavod Vodka Rebrand https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476422276855-8VZ3Y3M9LYL07OKHA0XT/art+direction.png Blavod Vodka Rebrand https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476422278263-3YRU2US1SHB9FZD6J9Y9/vodka_final.jpg Blavod Vodka Rebrand https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476652902194-T00F8ZNKNFHQ3U8TLWYZ/VodkaLogoGlass.jpg Blavod Vodka Rebrand https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476652902428-ETRT9JJKLPZIPZNY06V4/VodkaLogoWordmark.jpg Blavod Vodka Rebrand http://www.yourchantasy.com/tang daily 0.75 2016-10-19 https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476826757732-VDVALTCJHBMK2C877O76/tangHero.jpg Tang - Tang Tang is a very popular Vietnamese fast food chain. Formally named Thai Thai, the owner had a desire to rebrand to a younger contemporary audience. The name Tang refers to the vibrant flavours of Vietnamese cuisine and so happens to be the family last name. With Tang's focus on healthy fresh ingredients, the brand works to convey this message. Company: Tang Role: Art Direction   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476826757732-VDVALTCJHBMK2C877O76/tangHero.jpg Tang - Tang Tang is a very popular Vietnamese fast food chain. Formally named Thai Thai, the owner had a desire to rebrand to a younger contemporary audience. The name Tang refers to the vibrant flavours of Vietnamese cuisine and so happens to be the family last name. With Tang's focus on healthy fresh ingredients, the brand works to convey this message. Company: Tang Role: Art Direction   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476826758124-P1B29EC5VZIA9NFUR62K/TangLogo_fullcolor.jpg Tang https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476826758292-UK8TIIQG0GJBWMX59PS2/TangLogo_variations.png Tang https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476826756784-QGM1TJUL3NA9NF7RPKDS/tang_menu.jpg Tang https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476826757108-CMZVHG4173W8PC7GDQJ9/tang_packaging.jpg Tang https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476826758100-JXBGHVUYXVQB4RTII3RW/tang_signage.jpg Tang http://www.yourchantasy.com/float-lounge daily 0.75 2016-10-24 https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476919172103-WZYGWVBCRHK31FDWUXQE/float_lounge_Hero.jpg Float Lounge - Float Lounge Concept Float Lounge is an ultra venue where patrons can escape into a dreamlike under water world. To create this unique space, Float drew its inspiration from the Jellyfish. A large floating pink wall welcomes guests in the foyer, as it signals patrons that they're about to embark into a new world. Continue on and a all white room with dimensional space gives way to a floating sensation. The imaginative room is filled with "bed pods" on varying levels, where patrons will enjoy their capitvating evening. Role: Business Conception, Art Direction and Architecture Drawing   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476919172103-WZYGWVBCRHK31FDWUXQE/float_lounge_Hero.jpg Float Lounge - Float Lounge Concept Float Lounge is an ultra venue where patrons can escape into a dreamlike under water world. To create this unique space, Float drew its inspiration from the Jellyfish. A large floating pink wall welcomes guests in the foyer, as it signals patrons that they're about to embark into a new world. Continue on and a all white room with dimensional space gives way to a floating sensation. The imaginative room is filled with "bed pods" on varying levels, where patrons will enjoy their capitvating evening. Role: Business Conception, Art Direction and Architecture Drawing   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476919171770-VNQBQNMOXD214QZTHDQ6/float_lounge_exterior.jpg Float Lounge https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476919172168-Z12ILHSV94S42QSHNUQH/float_lounge_foyer.jpg Float Lounge https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476922993247-N034AN6BH4QHQLGHSY6O/float_lounge_firstfloor.jpg Float Lounge https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476919173532-F3ZWB51NVBCJFT42NPNA/float_lounge_website.jpg Float Lounge http://www.yourchantasy.com/westjet-us-destinations daily 0.75 2016-10-24 https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477262493999-O5276KGTGYNQV2MFIHVB/Ottawa.jpg Westjet - NHL Opponents - Westjet - NHL opponents While "cheering" for the opposing team, the series of NHL rink banners promoted Westjet's clever US flight and game package specials. Role: Copywriter & Art Direction   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477262493999-O5276KGTGYNQV2MFIHVB/Ottawa.jpg Westjet - NHL Opponents - Westjet - NHL opponents While "cheering" for the opposing team, the series of NHL rink banners promoted Westjet's clever US flight and game package specials. Role: Copywriter & Art Direction   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477283404941-IHUD7AH9TZZCXD28D33K/banners.jpg Westjet - NHL Opponents https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477172353333-HZWZHTMNK9I6XNV9P28Y/Winnipeg.jpg Westjet - NHL Opponents https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477172381685-JVGQFYZZVKE7E04UCVBB/Montreal.jpg Westjet - NHL Opponents http://www.yourchantasy.com/new-project daily 0.75 2016-10-22 http://www.yourchantasy.com/new-project-1 daily 0.75 2016-10-22 http://www.yourchantasy.com/new-project-2 daily 0.75 2016-10-22 http://www.yourchantasy.com/black-decker-diy daily 0.75 2016-10-25 https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477356832598-6VLQ7I6BMYQCKZ6K2EAO/B%26D_DIY_hero.jpg Black & Decker DIY - Black & Decker - DIY A series of billboards promoting Black & Decker's Do-It-Yourself campaign. The simple and whimsical step by step ads are phased out over 3 weeks, ending ultimately at the finished project. A call to action that encourages people to start their projects. Role: Copywriter & Art Direction   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477356832598-6VLQ7I6BMYQCKZ6K2EAO/B%26D_DIY_hero.jpg Black & Decker DIY - Black & Decker - DIY A series of billboards promoting Black & Decker's Do-It-Yourself campaign. The simple and whimsical step by step ads are phased out over 3 weeks, ending ultimately at the finished project. A call to action that encourages people to start their projects. Role: Copywriter & Art Direction   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477356833475-7RKOQARP5RUXAJM86V9Q/phases.jpg Black & Decker DIY https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477356832942-3W1AGC3IUGN4GD81EB1G/B%26D_DIY_variation2.jpg Black & Decker DIY https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477356833242-MDKNCIW91DYNETJ0VD6Z/B%26D_DIY_variation3.jpg Black & Decker DIY http://www.yourchantasy.com/cement-magazine-ad daily 0.75 2016-10-25 https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477385829867-3A2PA0G2X2IE7MW67RQU/cement_ad_hero.jpg Cement Magazine Ad - Cement Magazine Ad Cement is a magazine focuses on extreme physical activities within the urban landscape. As part of the launch, a series of billboards are placed within urban areas. The ads suggest the city is more than just concrete and steel buildings. It can also be the playground for the urban enthusiast. Role: Art Direction and Copywriter   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477385829867-3A2PA0G2X2IE7MW67RQU/cement_ad_hero.jpg Cement Magazine Ad - Cement Magazine Ad Cement is a magazine focuses on extreme physical activities within the urban landscape. As part of the launch, a series of billboards are placed within urban areas. The ads suggest the city is more than just concrete and steel buildings. It can also be the playground for the urban enthusiast. Role: Art Direction and Copywriter   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477385870697-5GIOJ5G6WPOSE3FCMPIC/cement_covers.jpg Cement Magazine Ad http://www.yourchantasy.com/apple-watch-buy-flow daily 0.75 2017-04-18 https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1492537947070-Z7XWPW5Y0E8J8SB1ACL0/apple2_title.png Apple Watch Buy Flow - Apple Watch Buy Flow Building a buy flow for the Apple Watch was quite the task, with its various SKU's, and vast breadth of configurations. Our challenge was to filter the users down to their desired watch, all while enticing them with beautiful photography. The flow then needed to place shoppers on a simple path to purchase. Moreover, the problem was compounded was the lead design flow for all of Apple's other product lines. In the end, the designed was very robust, yet simple and elegant. Which is essential for proper a luxury product showcase. Client: Apple Role: Senior Designer   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1492537947070-Z7XWPW5Y0E8J8SB1ACL0/apple2_title.png Apple Watch Buy Flow - Apple Watch Buy Flow Building a buy flow for the Apple Watch was quite the task, with its various SKU's, and vast breadth of configurations. Our challenge was to filter the users down to their desired watch, all while enticing them with beautiful photography. The flow then needed to place shoppers on a simple path to purchase. Moreover, the problem was compounded was the lead design flow for all of Apple's other product lines. In the end, the designed was very robust, yet simple and elegant. Which is essential for proper a luxury product showcase. Client: Apple Role: Senior Designer   https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1492537944598-DOFH0637FHJJDOB0WAO7/apple_watch_gridwall.jpg Apple Watch Buy Flow https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1492537945636-4QQZWPCN66LD66LGM7SA/apple_watch_pdp.jpg Apple Watch Buy Flow https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1492537944680-QTUWGJDMULHJORXXXZKD/apple_watch_pdp_mobile.jpg Apple Watch Buy Flow https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1492537946670-7EWHZ3X5LAY5K80EMBAD/WITB_structure.jpg Apple Watch Buy Flow http://www.yourchantasy.com/apple-watch daily 0.75 2017-04-18 https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1492537334047-MMXHO2GOIR6Y8VPXW3P4/apple2_title.png Apple Watch Buy Flow https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1492537334047-MMXHO2GOIR6Y8VPXW3P4/apple2_title.png Apple Watch Buy Flow https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1492537472675-OAYKCZCJTY4XE8W6LMG3/apple_watch_gridwall.jpg Apple Watch Buy Flow https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1492537331943-MEF3GJUNYH4VSQDSCZY8/apple_watch_pdp_mobile.jpg Apple Watch Buy Flow https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1492537332525-W49NGEC0ES82HW2QGCK3/apple_watch_pdp.jpg Apple Watch Buy Flow https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1492537334683-SKZPPADQN3ATCK4A6A5A/WITB_structure.jpg Apple Watch Buy Flow http://www.yourchantasy.com/about-1 daily 0.75 2022-06-06 https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1474237399399-60Y6ZIT391D5V90JHAJB/45140003-v2.jpg About http://www.yourchantasy.com/home daily 0.75 2016-10-14 https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476473827907-5U6NXL2JESFFY8Y11BHP/cocoViolet_logoMock.jpg All Work https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476476087821-9LGEPOANMKJR9ZIQO0G5/orangeTrump All Work https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476473791018-MAJNTWMYSUXVTBEJQJS1/apple_thumb.png All Work http://www.yourchantasy.com/filter daily 0.75 2022-06-06 https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477091388776-HQDDS3HC0X8KNGZNC06Y/wj_disneyGolf_billboard.jpg Categories - Westjet - Orlando A Westjet ad to bring awareness to their new Orlando destination. https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477091403352-YZMABREKESEWCG7MLFWF/bakers_secret_muffins.jpg Categories - Baker's Secret Baker's Secret ad campaign. https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477367575031-D09GSB7W6P0HI51OKCTZ/Screen+Shot+2016-10-24+at+9.52.16+PM.png Categories - Black & Decker - DIY Black & Decker campaign to encourage people to start DIY projects. https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1477385730193-MFN0NY5Y6ONATU3H2XWS/cement_ad_hero.jpg Categories - Cement Magazine Ad Billboard ads for Cement Magazine launch. https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1521074749827-O7FS8NXLT6V09ZRS45CF/manifestMedex_logoCloseup.jpg Categories https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1521074801821-J567PF9NSZ6HGWF8098A/5corners_napkin.jpg Categories https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1491977377720-J7KA5VY06DGQO9OLERA4/trungBienRealEstate_Cards.jpg Categories - 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It entails full responsive web and print material. https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476926744968-BQY0Y3PCZSFW5OJ8L9QO/Leaf_Thumb2.jpg Categories - Nissan Leaf https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476926826159-D9OCS2J3HIMJ4MQF327U/infiniti_thumb.jpg Categories https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476926884646-8O9TUKLPZCT9H2Y6QPJJ/BSCA_thumb2.jpg Categories - Blue Shield of CA https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476667733980-L43EBQQBWQ73CB1PDIVO/proactiveHero.jpg Categories - Proactive A ecommerce web platform for proactive skin care. https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476667608242-97RA276X1QER1SIQKRDG/Godaddy_title+Copy.jpg Categories - GoDaddy Responsive Navigation A robust navigation design for GoDaddy's web service. https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476667742935-43MMCA8646AYIP2731HT/Rolext_thumb.jpg Categories - Rolex A highly interactive rich website for the worlds top luxury watch maker. The site featured many unique micro sites. https://images.squarespace-cdn.com/content/v1/57b7664cff7c50e4a7e9b30c/1476667756156-B0LJA7UYVTHY8W63DJ1I/Stampede_Thumb.png Categories - Calgary Stampede Mobile Site The site design was engineered using exisitng web desktop platform into hand help web platform.