Apple Watch Buy Flow

Building a buy flow for the Apple Watch was quite the task, with its various SKU's, and vast breadth of configurations. Our challenge was to filter the users down to their desired watch, all while enticing them with beautiful photography. The flow then needed to place shoppers on a simple path to purchase. Moreover, the problem was compounded was the lead design flow for all of Apple's other product lines. In the end, the designed was very robust, yet simple and elegant. Which is essential for proper a luxury product showcase. 

Client: Apple
Role: Senior Designer